Muskegon, MI
Collage of new brand material

City of Muskegon New Brand

We’re Muskegon — The Shoreline City.

Throughout our neighborhoods, along the waterfront, and into downtown, you can feel an undercurrent of energy – and a vibe that’s unapologetically Muskegon.

Things are different now. If your view of Muskegon is decades, years, or even months old, we're sure it's outdated— because we aren't the same place today as we were yesterday. We have new and flourishing business districts and a growing population of people who call this place home.

Some things have stayed the same, like our sense of community pride and natural resources that invite new adventures every day.

There’s a vibrancy you can feel when you walk through our neighborhoods. We've made sacrifices, overcome challenges, revitalized our city, and turned the old into something new — We are resilient.

Whether you work here, live here, or explore here, you’ll see something that runs deeper.

You’ll discover that in Muskegon, hard work is rewarded… That our people are diverse, inclusive, and real as they come. That relationships are valued, and a smile and a wave are contagious…

We won’t always agree, but that’s okay — We believe that diverse life experiences create balance.

Our story has come a long way, and the city is committed to making the next chapter our best one yet.

Interested in learning how we got to this new brand and logo? Watch the 7/9/24 City Commission presentation or read the press release.

City of Muskegon New Logo

Stay Informed

Get notified on upcoming engagements and the latest project related news.

"Exciting news, Shoreline City! Our new brand is DONE! We think it's pretty awesome, and we hope you do too!"
Deborah Santiago-Sweet
Deborah Santiago-Sweet
Community Engagement Manager

Rebranding Timeline

Planning and Internal Focus Groups
November - December

Project Updates

Important Dates

9
Jul 2024

Brand Presented to City Commission for Adoption

Tune in, join us in person, or check back in here to see the new brand!

Follow Us