City of Muskegon New Brand
We’re Muskegon — The Shoreline City.
Throughout our neighborhoods, along the waterfront, and into downtown, you can feel an undercurrent of energy – and a vibe that’s unapologetically Muskegon.
Things are different now. If your view of Muskegon is decades, years, or even months old, we're sure it's outdated— because we aren't the same place today as we were yesterday. We have new and flourishing business districts and a growing population of people who call this place home.
Some things have stayed the same, like our sense of community pride and natural resources that invite new adventures every day.
There’s a vibrancy you can feel when you walk through our neighborhoods. We've made sacrifices, overcome challenges, revitalized our city, and turned the old into something new — We are resilient.
Whether you work here, live here, or explore here, you’ll see something that runs deeper.
You’ll discover that in Muskegon, hard work is rewarded… That our people are diverse, inclusive, and real as they come. That relationships are valued, and a smile and a wave are contagious…
We won’t always agree, but that’s okay — We believe that diverse life experiences create balance.
Our story has come a long way, and the city is committed to making the next chapter our best one yet.
Interested in learning how we got to this new brand and logo? Watch the 7/9/24 City Commission presentation or read the press release.
Stay Informed
Get notified on upcoming engagements and the latest project related news.

Rebranding Timeline
Planning and Internal Focus Groups
Project Updates
Brand Presentation to City Commission July 9, 2024
New Brand going to Commission on July 9, 2024- Join us!
Brand survey results available
The City of Muskegon Brand survey results show a wide diversity of opinion on rebranding the city.
Last Call for Brand Survey
Brand Survey Closes Tomorrow (Friday, April 19, 2024 at 11:59 PM)
Public Focus Group Location Change
Focus Group now being held at Central Fire Station
Important Dates
Brand Presented to City Commission for Adoption
Tune in, join us in person, or check back in here to see the new brand!