The City of North Port Identity Refresh

We’re refreshing our city’s brand, and we want your voice to lead the way.

North Port is a city on the rise, a vibrant, growing community with a story worth telling. To better reflect who we are today and where we’re headed, we’re launching a City Identity Refresh. This initiative will update how we visually and verbally present ourselves, including our vision, mission, values, city logo, messaging, and brand tools, ensuring they reflect the pride, potential, and unique personality of North Port.

This effort will not change our official City Seal or impact badges such as Police and Fire. Instead, it’s about giving our city a clearer, more consistent identity to share with the world, one that strengthens community pride and supports economic opportunity.

And don’t worry, this isn’t about throwing everything out and starting over. We’re committed to being fiscally responsible with taxpayer dollars. The refresh will be strategic and purposeful, focusing on updating only what needs to be replaced, leveraging free updates to digital platforms and web content, and creating new tools only where gaps exist. Our goal is to enhance what’s already working, not reinvent the wheel.

Why This Matters
We know that branding can spark a wide range of opinions, and that’s okay. Some may feel it’s long overdue. Others may have concerns. That’s why this refresh is grounded in community input every step of the way.

A strong city brand:

• Builds pride and unity among residents
• Strengthens communication across departments and with the public
• Gives visitors and future residents a clear sense of who we are and what we stand for
• Helps attract new businesses, jobs, and investment

We want North Port’s identity to be something we all recognize, believe in, and are proud to share.

Have Your Say: Take the Survey
This short survey is your chance to weigh in on what makes North Port special, and how we should represent our city going forward.

We’re asking questions like:

• What words best describe North Port today?
• What makes our city stand out from others in the region?
• How should North Port be represented visually and in tone?

No answer is too big or too small. Whether you’ve lived here your whole life or just moved in, your perspective is valuable.

What Happens Next
After the survey closes, here’s what you can expect:

• Strategy Development: We will take your feedback, along with research, focus group data, interviews and competitor analysis and build on our mission, vision, values, personnas and brand strategy.
• Creative Development: Our branding team will use your feedback to begin shaping visual and messaging concepts.
• More Input: We’ll come back to you with drafts for review, giving the community another chance to react and refine.
• Thoughtful Rollout: Any updates will be implemented gradually and strategically, with a focus on value, need, and long-term impact, not unnecessary expense.
• Final Launch: Once complete, we’ll unveil the refreshed identity with transparency and community celebration.

Stay Involved
This page will be updated throughout the process with new opportunities to get involved. Thank you for helping us build a North Port identity that reflects who we are, and where we’re going.

Below is the recording of our most recent Commission meeting, along with the bullet points that link to previous meetings outlining each step of the Brand Refresh process.
March 2024
December 2025
January 2026