No Need to Speed

Street safety is more important than ever. Slower driving leads to fewer crashes and fewer deaths and injuries. To help reduce speeding and decrease speed-related crashes, the City of Roanoke received a Virginia Department of Motor Vehicle grant to create the second phase of the citywide pedestrian safety campaign, called No Need to Speed. The campaign ran from June 21 to August 15, 2021 with the goals of:

• Reduce speeding and speed-related crashes
• Increase awareness of speeding as a pedestrian safety issue

These were some of the tangible results from the end of the campaign:

• 580 yard signs distributed
• 50 people attended the kickoff event
• 95 community members volunteered to be campaign ambassadors
• 393 pledges signed
• 27 organizations requested campaign materials
• 1500 postcards distributed
• 87 posters distributed
• 12,000,000 unique impressions across all media outlets