2025 Traffic Safety Campaign – Focused Driving, Safe Arriving
The 2025 “Focused Driving, Safe Arriving” campaign addressed one of the greatest dangers on Roanoke streets – distracted driving. Whether it's texting, adjusting the GPS, or reaching for something in the backseat, even a moment of distraction can have life-changing consequences. The campaign ran from June 2 to July 13, 2025, and sought to decrease distraction-involved crashes by:
● Raising awareness of the risks, consequences, and relevant laws of distracted driving
● Encouraging focused driving behavior by providing practical solutions to avoid distracted driving
● Fostering a social norm of safe, focused driving in Roanoke
Get Involved
- Pledge Closed Take the pledge: Commit to focused driving by filling out the pledge form.
- Stay in the Loop: Sign up for our email list for updates and ways to get involved.
- Learn more about the City's Vision Zero Program.
Opportunities to Engage
Focused Driving, Safe Arriving Campaign Pledge
Take the pledge to disconnect from distraction and make Roanoke streets safer. In thanks for your support, you can enter into a drawing for one of ten safety kits, provided by the Roanoke Valley-Alleghany Regional Commission (RVARC).
Stay Informed
Get notified on upcoming engagements and the latest project related news.
