Queensway, Westbourne Grove and Porchester Road Place Strategy

Westbourne Grove, Queensway & Porchester Road - High Street Place Strategy

The High Street Place Strategy Westbourne Grove, Queensway and Porchester Road sets out a design vision, strategy and pipeline of projects that address multiple spatial, environmental, cultural, community and economic opportunities.

The Place Strategy brings the Westminster High Streets Framework (themes, strategic objectives and recommendations) to the specific context of each location. It will propose and guide the development of project ideas to enhance the high street's particular assets, address its specific needs and unlock its potential for the present and future. 

The Place Strategy objectives are to:

1. Establish a set of design principles informed by Praed Street’s local character and celebrate its identity and heritage;
2. Bring together and clearly communicate the ambitions of local communities and stakeholders;
3. Create a clear plan to coordinate potential projects that can drive positive change for the future of Praed Street.

Place Strategy Area

Westbourne Grove, Queensway and Porchester Road form a distinctive cluster of high streets, each with its own character and mix of shops, cafés, restaurants and cultural destinations. Together they form the commercial and civic heart of Bayswater, serving the local communities and visitors. Their proximity to green spaces and transport hubs give them a unique position within Westminster.

The Place Strategy is now complete, incorporating the feedback received, presenting a plan and design guidance to coordinate future projects on Westbourne Grove, Queensway and Porchester Road. 

You can view it here:

Previous Engagement

In 2023, we heard your feedback on the Westminster High Streets Framework and your views on the challenges, strengths and priorities for Westbourne Grove, Queensway and Porchester Road. We have also gathered data and information in an evidence base to help us understand these high streets today. This has informed the vision and design objectives for the Place Strategy. 

You can view the 2023 Engagement Report here: Have Your Say Today - You Said, We Did - Paddington-Bayswater High Streets 

In Summer 2025, we launched a public engagement to get feedback on the draft Place Strategy for Westbourne Grove, Queensway and Porchester Road and ensure it reflects the local needs of communities and stakeholders. Follow the link to find out more and respond.

Design Team

The strategy will be developed by Westminster City Council's Place Shaping, Highways and Business & Enterprise teams. 

The Council have appointed: 

• Turner Works - architects and urban designers
• Studio GB - Landscape architects
• NRP - Transport consultants
• Contemporary Art Society *Consultancy - Public Art Consultants
• Augarde and Partners - Retail Strategy